designing multiple websites
Multi-Industry Website Design Challenge
Here, the journey of growth, adaptability, and hands-on learning is highlighted.
Staying Sharp After Layoff
After being laid off, I was determined not to let my design skills fade. I started creating websites—some for clients and others purely for practice—to keep honing my craft.
Expanding My Skillset
Since I had only designed a few websites before, I pushed myself to work across various industries. I took on projects for a car detailer, hair stylist, life coach, hair salon, yoga studio, photographer, and restaurant. This challenge helped me refine my ability to design for different audiences with unique needs.
Growth & Confidence
Through this hands-on experience, I became more versatile as a designer. It strengthened my ability to craft user-friendly, high-converting websites while boosting my confidence in tackling new industries.
Here, the emphasis is on crafting websites that go beyond aesthetics to create an intuitive, industry-aligned experience.
Designing for Recognition
My goal was to ensure that each website instantly conveyed its industry—not just through a title, logo, or images, but through an overall feel that was immediately recognizable. Visitors should know what type of business they’re looking at before reading a single word.
Strategic Use of Design Principles
To achieve this, I focused on typography, color theory, and branding to match the unique aesthetics of each industry. A yoga studio’s website needed to feel calming and balanced, while a car detailing site should exude sleekness and precision. A hair salon’s site had to capture style and sophistication.
Creating Emotional Connections
By designing with intent, I ensured that each website not only looked great but also evoked the right emotional response, helping businesses connect with their target audience in a meaningful way.
Here’s how I approached designing for industries that were new to me.
Research & Inspiration
Since many of these industries were unfamiliar, I turned to Pinterest and Behance—not to copy designs, but to study them. I analyzed how industry-specific websites were structured, paying close attention to recurring patterns, layout choices, and visual styles.
Understanding, Not Assuming
Rather than relying on assumptions, I broke down what made each design effective. What colors, typography, and layouts were commonly used? How did they create the right feel for their audience? By identifying these key elements, I could design with intention.
Adding My Unique Touch
Once I understood the industry standards, I put my own spin on them—mixing ideas, refining elements, and creating fresh, authentic designs. This approach ensured that each website wasn’t just visually fitting but also stood out as a thoughtfully crafted experience.
Here, the key takeaways and growth from this project are highlighted, including design challenges, skill development, and adaptability.
Creative Exploration
Stepping out of my comfort zone, I experimented with bright colors, unique fonts, and diverse visual styles beyond my usual minimalistic approach.
Expanded Skill Set
Working across different industries refined my ability to tailor designs for specific audiences, strengthening my versatility as a designer.
Increased Adaptability
This project equipped me with a broader design toolkit, allowing me to confidently create effective, user-friendly websites across various industries.
Thanks for reading! ✌
